We only collect user or customer information as required to conduct our business and to enable us to provide the best services to our users and customers.
We use some of the user and customer information defined above to understand customer behaviour and thus offer better & more relevant experiences to you. We use certain information in an aggregated form across users to compile statistical and demographical profiles for our business and marketing activities.
We use this information to inform you about offers and deals, new launches, information about products you have purchased, order and shipping status, as well as other promotional and informational content. We can use this information to communicate about our special offers post 6 months of engagement with
Cookies would be used to provide a customized experience to our users such as identifying recently viewed items (of interest to the user) as well as implementing wish list and cart features.
We use session log and traffic flow information to understand how users are interacting with our site and to make improvements. This will also be used by us to understand and analyse customer preferences, buying patterns and behaviour at an aggregate level.
We use IP address, traffic sources, user navigation across the site, browser and Operating System information etc. to measure overall site performance in terms of the number of users, user engagement, time spent by users on the site etc.
We will need to use user or customer information in case required in aspects such as legal disputes or other legal processes; comply with any statutory or regulatory requirement; troubleshoot problems; detect and protect against error, fraud and other criminal or illegal activity; collect fees owed; enforce our terms and conditions; prevent abuse of our services; prevent violation of the rights of third parties, other users or the general public.